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Insured worldwide delivery on every orderEvery watch inspected before it leaves us7-day returns on unworn pieces

The House
Rolex Day-Date watches in gold and platinum

London · Luxury Watch Specialists

The icons you want. Without the waiting list.

Rolex, Patek Philippe, Audemars Piguet and nine more of the world’s leading maisons — ready to reserve today, inspected before dispatch and delivered insured to your door.

  • 12Leading maisons
  • 7Day return window
  • InsuredWorldwide delivery
Discover the icons
  • Rolex
  • Omega
  • Audemars Piguet
  • Patek Philippe
  • Cartier
  • Bvlgari
  • Hublot
  • Franck Muller
  • Richard Mille
  • IWC Schaffhausen
  • Breitling
  • Vacheron Constantin

Signature References

Twelve maisons. Twelve icons.

  1. Rolex Sea-Dweller 01 · Rolex Sea-Dweller Rolex’s deep-sea specialist — 1,220 m water resistance, a helium escape valve and a scratch-proof Cerachrom bezel. Shop the maison
  2. Omega Seamaster Diver 300M 02 · Omega Seamaster Diver 300M 300 m water resistance, the signature wave dial and METAS-certified Master Chronometer precision. Shop the maison
  3. Audemars Piguet Royal Oak 03 · Audemars Piguet Royal Oak Gérald Genta’s 1972 octagon — integrated bracelet, Tapisserie dial and hand-finished bevels that defined the luxury sports watch. Shop the maison
  4. Patek Philippe Aquanaut 04 · Patek Philippe Aquanaut Patek Philippe’s modern sports icon — embossed dial, tropical composite strap and Geneva finishing throughout. Shop the maison
  5. Cartier Santos de Cartier 05 · Cartier Santos de Cartier Created in 1904 for aviator Alberto Santos-Dumont — the exposed screws and square case that shaped the modern wristwatch. Shop the maison
  6. Bvlgari Serpenti 06 · Bvlgari Serpenti The Tubogas coil wraps the wrist like the serpent it is named after — Roman jewellery-watchmaking at its most sculptural. Shop the maison
  7. Hublot Classic Fusion 07 · Hublot Classic Fusion Porthole-inspired bezel, six H-shaped screws and a clean dial — Hublot’s Art of Fusion in its most wearable form. Shop the maison
  8. Franck Muller Vanguard 08 · Franck Muller Vanguard A curved tonneau case and oversized Arabic numerals that make the Vanguard instantly recognisable. Shop the maison
  9. Richard Mille RM Series 09 · Richard Mille RM Series Engineered like a race car — high-tech composites, skeletonised calibres and astonishing lightness on the wrist. Shop the maison
  10. IWC Schaffhausen Pilot's Watch Mark XX 10 · IWC Schaffhausen Pilot's Watch Mark XX The latest of IWC’s legendary pilot’s watches — a clean cockpit dial and a five-day power reserve. Shop the maison
  11. Breitling Chronomat 11 · Breitling Chronomat Breitling’s all-purpose chronograph — rouleaux bracelet, rider-tab bezel and the in-house Manufacture Caliber 01. Shop the maison
  12. Vacheron Constantin Overseas 12 · Vacheron Constantin Overseas Vacheron Constantin’s travel watch — Maltese-cross bezel and bracelets you can change in seconds without tools. Shop the maison

Why London Premium

We put the world’s most wanted watches on your wrist — with honest advice, accurate condition details and a specialist beside you from your first question to the moment it arrives.

  1. 01

    Sourcing on Request

    After a specific reference, dial or year? Tell us what you have in mind and we come back with real options.

  2. 02

    Inspected Before Dispatch

    Every watch is checked for condition and presentation before it leaves us — and described accurately online.

  3. 03

    Reserve in Minutes

    Reserve online in a few clicks. A specialist then confirms availability and every detail with you personally.

  4. 04

    Insured Delivery

    Tracked, fully insured delivery worldwide in discreet packaging — with a 7-day return window on unworn pieces.

Just In

New arrivals, ready to reserve.

Patek Philippe Aquanaut watches

Your Private List

Shortlist now. Decide in your own time.

Save the watches you are considering, come back to them whenever you like and ask a specialist anything about a piece before you commit.

  • Save any watch in one tap
  • Synced to your account on every device
  • Ask a specialist about any saved piece
Ask a Specialist

Speak to a Specialist

Not sure which one? Ask us.

Message our client desk on WhatsApp or by email for honest advice, extra photographs of a specific piece and help tracking down the reference you have in mind.